A/B Testing
& Multivariate Testing

Can't decide where to place the logo on your website? ...or where the "Buy Now" button should go? Gproxy Consulting Services and offer A/B Testing through Google Optimizer and other tools to determine where things will work best on your website. A/B testing is a simple and realistic way of testing different website designs to find out which one works best and gives you better results.

A/B Testing, also known as split testing, is a method of advertising testing by which a baseline control sample is compared to a variety of single-variable test samples in order to improve response rates. It is used to test tactics such as banner ads, emails and landing pages. Significant improvements can be seen through testing elements like copy text, layouts, images and colors. However, not all elements produce the same improvements, and by looking at the results from different tests, it is possible to identify those elements that consistently tend to produce the greatest improvements. Gproxy Consulting Services can analyze your site to see if and when to use A/B testing.

If you are looking to do more than just an A/B Test, we can also guide you through a much more advanced Multivariate Testing campaign. Multivariate testing is when more than one component of a website is tested in a live environment. In simple terms, it can be thought of as numerous split tests performed on one page at the same time.

Contact our Sales Consultants at 800.814.4761 for more information about this service